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adaptiv.io Joins Industrial Internet Consortium and The Thread Group to Bring the Future of Marketing and Data Automation to Connected Devices

NEWPORT BEACH, Calif.–(BUSINESS WIRE)– adaptiv.io today announced joining the leading “Internet of Things” committees, Industrial Internet Consortium and The Thread Group to accelerate initiatives and benefits that companies can gain through marketing and data automation. While being involved in these organizations, adaptiv.io will focus on expanding the market opportunity and shaping its product offering to …
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adaptiv.io Announces Integrations with Google Analytics, Adobe Analytics, Localytics, Kahuna and MixPanel

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Marketing and data automation provider adaptiv.io today announced the upcoming official beta launch date of its software for March 16. Customers of adaptiv.io’s partner Apsalar will have early access to the cross-channel and cross-platform data automation system for online and mobile marketing. Additionally, the beta launch of adaptiv.io will include the availability …
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Q&A: Bob Tsai, VP of Technology provides an in depth look at adaptiv.io’s technology and strategy

What exactly is adaptiv.io?  The short answer is that adaptiv.io is an intuitive, real-time, cloud-based complex rules and automation engine. Admittedly, that’s a relatively cryptic answer. Another way of describing it, without the conveniently SEO-friendly buzzwords, is that we are an engine that ingests and analyzes events from one or more sources, providing a straightforward …
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Sleepy Giant Re-Launches as Adaptiv.io, Announces Next Generation Mobile Marketing Automation System

November 06, 2014 09:00 AM Eastern Standard Time NEWPORT, Calif.–(BUSINESS WIRE) Today, Sleepy Giant announced the re-branding of the company as “adaptiv.io” with a new focus on its next generation cross-channel and cross-platform marketing automation system for app publishers and marketers. The “former” Sleepy Giant had been serving game publishers including Disney and Activision for …